Super group One Direction is launching a new makeup line in mid-August and I have a sneak peek! The collection includes three different keepsake tins with three different looks. Each tin is named for one of One Direction’s albums, Up All Night, Take Me Home and Midnight Memories. Each tin comes with a 4+1 shadow palette, Liquilights Glow Gloss, Volumizing Mascara, Creme’ Lipstick, Eye and Body Crayon, Chrome Nail Varnish and 5 piece Decorator Stencil Set. Here is a look at the “Up All Night Collection”.
This collection is full of bold blues and hot pinks. First I’ll start with the 4+1 Palette. The shadows include a soft blushing pink, “More Than This”, a silvered taupe shimmer “Save You Tonight”, a royal blue shimmer “Another World” and a sapphire glitter creme called “Up All Night”. I swatched the shadows and they are lighter than they show in the case. I would definitely suggest you use a primer first. “Up All Night” is a really sheer glitter that could be used all over.
Next up is the lip products. The lip gloss, called the Liquilights Glow Gloss in “Taken” is glittery hot pink gloss that glows neon orange under a black light! The creme lipstick is a bubblegum pink called “I Should Have Kissed You”.
The chrome nail polish is long wearing and has good coverage.
The dark denim Eye and Body Crayon in “Stand Up” can be used on eyes, lips, face and the body. It is also for use with the stencils.
And finally, last but not least is the “Little Black Dress” Volumizing Mascara in “Perfectly Black”
The price of the collection (s) have not been released. Below find images of the other two collections:
The line will be available worldwide starting in the U.S. beginning on Aug. 11.
- Macy’s and macys.com August 11
- Stage Stores – August 25
- Dillards – August 25
- Beauty Brands – August 25
- Lord and Taylor – August 25
*International release dates TBD. Be sure to use social media to see more of the Make Up by One Direction collection with #makeupby1D, #thelookscollection, #markwins of follow the One Direction makeup Facebook page.
* Press sample provided by Brandbacker.