Drew Barrymore has collaborated with cosmetics company Masea to create Flower, an exclusive makeup line for Walmart stores. Drew wanted to create a line of quality prices at an affordable price. Flower has 191 eye, face, lip and nail products ranging from $4.98 to $13.98, and will be available in Walmart stores and Walmart.com by the end of January.
Drew has had the privilege of using all the top luxury makeup brands and wanted to share that experience with all women. FLOWER encompasses Drew’s favorite cosmetics that she’s used throughout her career.
“I have grown up in a make-up chair. I loved watching women in this aspirational environment. But it was and always will be important to me to send messages of empowerment. And on a business level, I wanted to give women the finest formulas. They deserve to have that level of quality, and I wanted to be the brand that delivers that to them.”