In an effort to encourage women to “go bare”, bareMinerals is launching a nationwide tour of complexion experts to teach women how to use bareMinerals ORIGINAL Foundation and bareMinerals READY® Foundation. Ladies can visit the traveling pop-up-boutique, try and buy bareMinerals.
Visitors will be able to use a Twitter-activated bareMinerals vending machine to unlock surprise gifts and get a a free bareMinerals READY® 2.0 Eyeshadow with any purchase. The @bareMinerals, #GOBARE media tour includes camera crews surprising fans and documenting it on the bareMinerals YouTube channel. Watch the kick-off pilot here.
The tour kicks off April 25 in Washington D.C. and will be in Las Vegas July 18-28.