Subscription box service Birchbox is partnering with (RED) to help raise money and awareness for the fight against AIDS. The (RED) box will be available to subscribers for the month of November. Birchbox is upping its game by donating $1 to the Global Fund to fight AIDS every time someone shares a photo of the November (RED) box with the hashtag #shaRED.
To be eligible for the $1 donation, the posts must include one of the following facts:
- Fact 1: It costs as little as 40 cents a day to provide life-saving medication for a person living with HIV.
- Fact 2: In 2002, 1,500 babies were born with HIV each day. Today that number is down to 650. We can get that close to zero.
- Fact 3: Medication can reduce the risk of a mother passing HIV on to her baby to less than 5%.
The special (RED) box is $10 and will include five personalized samples. To get one, subscribe at birchbox.com/red by November 30, 2014.