You can now find that popular Instagram concealer inside ULTA stores! L.A. Girl’s HD Pro Conceal has a brush applicator which makes for a cleaner and easier application. The full line of L.A. Girl is available on the ULTA website but you can find the concealer in a small portable display in store (very small, blink and you’ll miss it). The colors are limited to six complexion shades and four correctors, priced at $4.99 each.
I grabbed the lightest shade I could find, Porcelain. L.A. Girl suggests you choose a shade two or so shades lighter to use as a concealer. The applicator is reminiscent of Stila Lip Glaze, and makes it easier to apply. It blends well with a sponge/blender and has good staying powder as long as you use a setting powder. You have to use a good amount for coverage so I don’t think it will last that long. Buy one in store and if you like it, stock up online. You can also find it at select Rite Aid and CVS Pharmacy (coming soon) stores.