The company is accused of placing fake reviews on Sephora.com.
Between November 2015 and August 2017, Sunday Riley had its employees create fake identities using VPNs to write fake positive reviews on Sephora.com. The company has not been fined, but has admitted to the fake reviews under a consent order by the FTC.
The disappointing part about this case is that Sunday Riley’s products are actually good. In emails from the CEO to employees, the goal of the campaign was to keep average review at 4.8. She mentions two products, one is at 4.2 and the other at 4.9. So these products were doing fine and she pushed fake reviews to make them just a little better, damaging her reputation and the reputation of her products.
A few days before this story came out, I was writing a post of the above product, Multivitamins. The trial duo includes Luna Retinol Sleeping Oil and C.E.O. Rapid Flash Brightening Serum for just $28. I don’t what life was like before vitamin C serum! No, I do. I had dull, uneven skin that lacked any of the plumpness it used to have.
The serum is applied first and then you layer it with a few drops of the sleeping oil. In the morning you have bright, glowing skin that is plump as a baby’s cheek. This serum runs out quick, but the sleeping oil lasts forever. When I run out, I use Pixi by Petra’s Vitamin C Serum instead. To learn about Vitamin C Serums, read my article at Our Community Now. I also love Sunday Riley’s Good Genes All-In-One Lactic Acid Treatment.
The moral of the story is to make reviews part of the purchasing process, but look to other sources for advice. Ask your friends and family first. I don’t know how many times I have asked about a product and got a firsthand review, good or bad. When you’re shopping at beauty retailers, get a sample! If they don’t offer one, ask what the return/satisfaction policy is. Pssst. Sephora and Nordstrom will take anything back!
Try something new with this temporary hair treatment.
Moroccanoil, known for its luxurious hair oils has developed a new oil-based mask that deposits temporary color. Moroccanoil Color Depositing Masks comes in seven colors including blue and rose gold.
In addition to adding color, the masks are made with hydrating oils and amino acids to help repair tired hair. Results vary based on hair color and porosity. The mask is easy to apply. Apply to sectioned hair and work through with a wide-toothed comb. Leave on for 5-7 minutes and rinse out. View the color chart on the website for estimated results.
The masks are available at morocconoil.com, Sephora and select salons. The masks are sold in 6.7 oz. tubes for $28 and 1 oz. packettes for $7. (I may get a commission from this link) Moroccanoil Color Depositing Masks come in; Champagne: warm, golden blonde, Platinum: cool, icy blonde, Hibiscus: brilliant, pink floral tones, Aquamarine: cool, blue tones, Rose Gold: soft pink and golden tones, Bordeaux: deep crimson brown and Cocoa: rich medium brown.
For more information, follow @Moroccanoil on Twitter and Instagram.
Birthday beauty freebies from ULTA, Sephora and CVS.
I just had my birthday month and got to take part in one of my favorite things – picking up all my birthday freebies! My favorite freebies always come from Sephora and ULTA, but there are a few other great beauty freebies you can take advantage of.
Each year Sephora gives you a choice of two different gifts. This year I decide on the Kat Von D makeup kit. It has a three lip gloss samples and a mini of her tattoo liner and setting powder. Get your freebie by signing up as a beauty insider before your birthday month.
ULTAmate rewards members can get a variety of beauty gifts on their birthday. The gift changes every quarter and is usually listed in the recent ad. This year I got a Lancome Monsieur mascara mini and a couple of years ago I got a full-size NYX palette! Sign up here.
CVS Beauty Club
The CVS Beauty Club
CVS Beauty Club members get a free birthday gift every year. It could be anything from body lotion to nail polish. Just sign up for the program and it will be loaded onto your CVS Extracare card in your birthday month. You also get $3 for every $30 spent on makeup, hair and skincare products.
NYX Cosmetics Makeup Crew members get $5 off a purchase during their birthday month. Members also get discounts for hitting spending thresholds and earn points for every dollar spent. Members can also get certain products engraved for free!
NARS has a special free mini duo (with purchase) during your birthday month. Just visit this link to get the current birthday offer code. The code works online and in NARS stores.
As the years tick by, birthdays aren’t as fun. But one bright spot in my birthday month is collecting all those birthday freebies! First up is ULTA. They change their birthday gift every three months. Last year I got a huge NYX palette and this year I got a super sized sample of IT Cosmetics Superhero Elastic Stretch Volumizing Mascara. It is identical to the travel version (a $12 value) and comes in special box. To get your birthday freebie from ULTA, you have to be signed up with the ULTAmate Rewards Program and have to wait for a special email to redeem it.
Next up is Sephora. This year you have three choices, a Bite Beauty lip kit, Bumble & Bumble hair duo or what I got – the GLAMGLOW kit. I’m familiar with the brand, but never tried it so I thought, what the heck. It includes the SUPERMUD Clearing Treatment and GLOWSTARTER Mega Illuminating Moisturizer. Beauty Insider members can redeem their gift anytime during their birthday month online or in stores.
Lastly, CVS Beauty Club sent me a coupon for a free Poparazzi Nail Polish ($2.99). I chose a metal rose gold color called “Rose Gold Rendezvous”. The CVS Beauty Club also awards members with $3 in Extrabucks for every $30 spent. This is not included with your regular CVS card, you have to sign in and join to get these rewards!
In addition to beauty freebies for birthdays, there are also some other great freebies:
IKEA Family– coupon for $15 towards your purchase and a free dinner! Sign up here.
Chili’s – free desert and free drink or chips and salsa every visit.
One of the best benefits of joining those store rewards programs are the freebies! This year Sephora has three to choose from, skincare from Caudalie, blush and lipstick from Tarte or grooming essentials for men from Jack Black. This year I decided to go with Tarte. The blush is a nice pretty pink and the lip gloss is more like a liquid lipstick in a nude shade (and it smells minty). All you have to do to get your free birthday gift is sign up for the Beauty Insider club online or in store. You can get your free gift anytime during your birthday month – no purchase required!
ULTA changes their birthday gift every quarter or so. You can usually find it in the ad book sent out in the mail. Some stores are also giving out a freebie from Benefit (they used to do a free eyebrow wax). Getting your gift is harder. You have to be registered for the rewards program and wait to get an email in the mail that can be redeemed for your gift. Summer 2017’s gift is this cool NYX eyeshadow palette ($18 value ) filled with some great fall colors.
Other beauty rewards programs:
CVS Beauty – Separate from your regular CVS card, get $5 when you spend $50 and $3 for your birthday.
MAC – Free shipping, discounts and samples. No birthday gift but you’ll get a free full size product on your anniversary.