The company is accused of placing fake reviews on Sephora.com.
Between November 2015 and August 2017, Sunday Riley had its employees create fake identities using VPNs to write fake positive reviews on Sephora.com. The company has not been fined, but has admitted to the fake reviews under a consent order by the FTC.
The disappointing part about this case is that Sunday Riley’s products are actually good. In emails from the CEO to employees, the goal of the campaign was to keep average review at 4.8. She mentions two products, one is at 4.2 and the other at 4.9. So these products were doing fine and she pushed fake reviews to make them just a little better, damaging her reputation and the reputation of her products.
A few days before this story came out, I was writing a post of the above product, Multivitamins. The trial duo includes Luna Retinol Sleeping Oil and C.E.O. Rapid Flash Brightening Serum for just $28. I don’t what life was like before vitamin C serum! No, I do. I had dull, uneven skin that lacked any of the plumpness it used to have.
The serum is applied first and then you layer it with a few drops of the sleeping oil. In the morning you have bright, glowing skin that is plump as a baby’s cheek. This serum runs out quick, but the sleeping oil lasts forever. When I run out, I use Pixi by Petra’s Vitamin C Serum instead. To learn about Vitamin C Serums, read my article at Our Community Now. I also love Sunday Riley’s Good Genes All-In-One Lactic Acid Treatment.
The moral of the story is to make reviews part of the purchasing process, but look to other sources for advice. Ask your friends and family first. I don’t know how many times I have asked about a product and got a firsthand review, good or bad. When you’re shopping at beauty retailers, get a sample! If they don’t offer one, ask what the return/satisfaction policy is. Pssst. Sephora and Nordstrom will take anything back!